Advanced business writing


It is essential for managers to communicate in a correct, concise and appropriate manner. Inaccurate or ambiguous writing can be both costly and damaging. Writing skills are therefore paramount when presenting information that must be persuasive and effective. Particular attention needs be paid to the writing and thinking skills required to engage the reader and generate a positive outcome.

Course Content

  • Adopting a structured approach 
  • Focusing on the reader’s requirements 
  • Presenting the information in a logical sequence 
  • Avoiding word inflation 
  • Expressing yourself clearly to appeal to your reader 
  • Enhancing language skills and expanding your vocabulary 
  • The rules of AIDA – to help achieve results 
  • Convincing your reader 
  • Using your skills as a writer to lead the reader to the right conclusion 
  • Techniques to make an impression and sustain interest 
  • Bringing your writing to life through original beginnings and endings 
  • Powerful language to motivate the reader 
  • Proof – reading and editing to avoid time consuming rewrites


  • Understand and apply the principles and techniques of effective writing 
  • Write convincing and persuasive business messages 
  • Appreciate and exploit the distinction between the aims of the writer and the needs of the reader 
  • Analyse, edit and summarise key elements of your documents to sharpen your message 
  • Convey confidence and professionalism in your writing at all times

Competencies Addressed

  • Communication & Interpersonal Skills
  • English Language
  • Personal Effectiveness


Importantly, you will learn how to write a variety of documents including reports, letters, proposals and company literature, effectively and with confidence.

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    Focus Management Consultancy
  • Al Salmein Golden Tower, Suite 602
  • Electra Street, PO Box 322
  • Abu Dhabi, United Arab Emirates